Application and capacity
Define material, geometry, thickness or capacity, production volume, quality, workflow, and future work.
UmproTech industrial machinery
RFQ Tracking Codes | Internal Lead Source Map
Review machines, applications, facility requirements, delivery, installation, training, warranty, service, parts, rental, and financing pathways.
RFQ tracking codes — internal lead source map
Purpose: use these codes to track phone, text and email leads that come from the website when checkout conversion does not represent real industrial machinery sales.
How sales should use it
- When a lead calls, texts or emails, ask: “Which page or code are you looking at?”
- Add the code to CRM, Gmail label, quote file, Shopify draft/customer note or sales sheet.
- Track outcome: New lead, quoted, financing sent, demo booked, closed won, closed lost.
Core codes
| Code | Page / source | Lead intent |
|---|---|---|
| RFQ-CENTER | Machine Quote Center | General quote-center buyer |
| RFQ-GENERAL | Request Industrial Equipment Quote | General industrial equipment RFQ |
| RFQ-FIBER | Fiber Laser Quote | Fiber laser buyer |
| RFQ-PRESS | Press Brake Quote | Press brake buyer |
| RFQ-FINANCE | Financing page | Financing-first buyer |
| RFQ-CONTACT | Contact Sales | Direct contact buyer |
| RFQ-DELIVERY | Delivery / installation planning | Delivered quote / install planning |
| RFQ-BUYING | Industrial Machine Buying Center | Research-to-RFQ buyer |
| RFQ-CATEGORY | Shop by Category | Category navigation buyer |
| RFQ-WELD | Laser Welder Resource Center | Laser welding buyer |
Daily KPI targets
- RFQ page visits
- Phone/text/email leads with source code
- Quote requests by machine category
- Financing reviews requested
- Delivery/install questions
- Quotes sent
- Demos booked
- Closed won / closed lost
Weekly review
Compare Shopify sessions and source-code leads. If a page gets traffic but no source-code leads, improve the CTA, shorten the page, or move the RFQ block higher.
Planning pathway
Connect the requirement to the complete machine project
Machine and facility
Compare configuration, controller, options, utilities, extraction, footprint, access, unloading, and placement.
Ownership and support
Confirm price path, delivery, startup, training, warranty, service, parts, financing, rental, used, or trade-in options.
Next step